GRADUATION PROJECT:
‘THE SACAI SPHERE’ IS A CREATIVE CONCEPT AND STRATEGY FOR BRANDED CONTENT as proposal for the Japanese high-end brand Sacai.
The aim is to create brand awareness of the brand Sacai with a new tribe, called ‘The Modern Poets’. This concept is about creating an emotional experience around Sacai using the medium of poetry as a way to connect in an honest and intimate way.
The product within this concept is a visual poem.Visual poems are short films focused on spoken poems for Sacai’s online channels.
‘THE SACAI SPHERE’ IS A CREATIVE CONCEPT AND STRATEGY FOR BRANDED CONTENT as proposal for the Japanese high-end brand Sacai.
The aim is to create brand awareness of the brand Sacai with a new tribe, called ‘The Modern Poets’. This concept is about creating an emotional experience around Sacai using the medium of poetry as a way to connect in an honest and intimate way.
The product within this concept is a visual poem.Visual poems are short films focused on spoken poems for Sacai’s online channels.
“a journey of self definition through others”
The process of exploring who you are faces many different emotions. Shaping your identity as an individual means understanding who you are in this time and place.
By highlighting three important themes that are valued by Sacai: cross-cultural heritage, challenging stereotypes and reconstructing beauty, Sacai takes you on a poetic journey through various visual poems in which you can process your own emotions and develop who you are by intimately connecting with others and yourself.
This Creative Concept And Strategy includes:
/ a Concept book (insights, concept and communication strategy)
/ a Visual poem in collaboration with Anyssa Kyra-Louise Maipauw.
(This serves as an example of how a visual poem could look like)
/ Presentation graphics
The Concept and Files are Directed, Designed and Executed by
Yinchel Fyon Tang.
/ a Concept book (insights, concept and communication strategy)
/ a Visual poem in collaboration with Anyssa Kyra-Louise Maipauw.
(This serves as an example of how a visual poem could look like)
/ Presentation graphics
The Concept and Files are Directed, Designed and Executed by
Yinchel Fyon Tang.
Communication Strategy: Video Installation for the Visual Poems
Directed & Designed by Yinchel Fyon Tang
Illustrated by Reijnald Kolthof
